virginbrand.com
I don't know if I really get the concept of this website but here goes nothing: virgin has set up a blog to monitor it's brand and the trends surrounding it. Seems like a silly thing to do -- seeing as how unusual it is for a brand to exist in such an overtly editorial way. Nevertheless, it could prove to be an interesting concept if we get to see blogs from other companies as well that actually express something. Can you imagine what a car manufacturer would have to say: something really coy and irreverent if was Mini and perhaps practical and square if it were Buick.
On second thought, perhaps it's not such a good idea. I really don't know that I want to hear what Macy's thinks of stockings or what Fresh Direct things of a sugar embargo with Cuba.
I don't know if I really get the concept of this website but here goes nothing: virgin has set up a blog to monitor it's brand and the trends surrounding it. Seems like a silly thing to do -- seeing as how unusual it is for a brand to exist in such an overtly editorial way. Nevertheless, it could prove to be an interesting concept if we get to see blogs from other companies as well that actually express something. Can you imagine what a car manufacturer would have to say: something really coy and irreverent if was Mini and perhaps practical and square if it were Buick.
On second thought, perhaps it's not such a good idea. I really don't know that I want to hear what Macy's thinks of stockings or what Fresh Direct things of a sugar embargo with Cuba.
posted by Laurence at 10:59 PM
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